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Vision Buxton has joined forces with data company Indestinate who are calling for volunteers to download an app which will transmit details of where they shop, how long they stay in which stores, and the routes taken around town.
It is emphasised that the app will not track individual volunteers. All data is totally anonymous which, when aggregated, can be used to generate highly valuable and detailed information to help businesses improve existing services and attract new retailers to Buxton.
For example, the data will help developers and commercial estate agents to demonstrate how much footfall – and therefore potential business – is passing empty shop units when persuading new firms to come to town.
And smart phone users who take part will be eligible for vouchers from companies ranging from Pay Pal to Marks and Spencers.
Stockport Metropolitan Borough Council is one of the latest local authorities in the Greater Manchester area to join the scheme and information will also be useful to High Peak Borough Council’s regeneration team.
The more people who take part, the higher value of the data. One of our Directors, Philip Barton, said “It would provide information to people who are considering an investment in the town”.
Our Chairman, Adrian Brown, added: “If we don’t do it, other towns will - and we could well be missing out.”
Vision Buxton aims to improve all retail in Buxton’s “Main Street” - from the Pavilion Gardens, the Quadrant, down to the far end of Spring Gardens, up Terrace Road and down to Five Ways. It is also hoped the scheme will help the new Community Interest Company being set up by Buxton Town Team to run the twice-weekly markets.
“The Town Team has always felt there is huge value in better connecting up what Buxton already has to offer,” said Town Team Chairman Roddie McLean.
“Volunteering to use this app will help us learn how people actually move between different areas and seeing how this changes with developments such as the new Buxton Markets Community Interest Company run twice weekly market starting in the Spring, will be fascinating – and help identify where further work is needed.”
The target is to get between 200 and 500 active shoppers in Buxton to download the app by the end of January.
To take part in the scheme, search GEOTASK LOCATION RESEARCH and download the free Apple or Android app from either the Apple Store or Google Play. Remember to select BUXTON as your home town from the dropdown menu.
The survey uses smart phone technology and GPS, but in order to receive personalised data after the panel has been recruited, some smaller retailers may have to invest in a Bluetooth device to differentiate their businesses from neighbouring shops.
To find out more, come to the next morning members meeting in the Old Hall Hotel on Thursday 14 January
8.30 to 10.00am when the focus will be on the project. Tea and coffee will be provided free of charge, guests welcome and there is no need to book.